Course Description
In modern business, growth relies on the seamless convergence of business development, marketing strategy, brand positioning, and public relations. This masterclass prepares you to drive sustainable customer acquisition and multi-channel revenue.
Learn how to prospect and close high-value B2B deals, build scalable inbound and outbound marketing engines, craft resonant brand narratives, and execute media relation campaigns that command public authority.
Whether you are scaling a startup, expanding commercial partnerships, or leading a marketing team, this course delivers practical frameworks used by high-growth companies.
What You'll Learn
Architect and scale lead generation funnels, B2B sales pipelines, and closing methodologies.
Formulate data-driven marketing strategies across digital, content, and paid advertising channels.
Define distinct brand positioning, brand archetypes, and value propositions.
Execute impactful Public Relations (PR) campaigns, press releases, and media outreach.
Master strategic partnership negotiation, account-based marketing (ABM), and client retention.
Measure customer acquisition cost (CAC), lifetime value (LTV), and ROI with analytics.
Requirements & Prerequisites
- A passion for sales, marketing, branding, or entrepreneurship.
- Basic familiarity with social media and business communication.
Who Is This Course For?
- Business development executives, account managers, and sales professionals.
- Marketing specialists looking to integrate sales strategy and PR.
- Founders, entrepreneurs, and consultants seeking scalable revenue growth.
Curriculum Preview
2 sections • 11 lectures • approx. 15 hours total length
B2B Sales Funnels & Account-Based Selling Architecture
22:15
Cold Outreach, Prospecting & Discovery Call Frameworks
28:40
Handling Objections, Value Negotiation & Closing Deals
34:10
Strategic Partnerships & Channel Distribution
27:30
Sales Pipeline Pitch Simulation
35:00
Preview this course
Open for Enrollment16 Classes
StepNext Verified Program • Full Lifetime Access
This course includes:
- 16 Hours on-demand video
- 16 comprehensive lessons & labs
- 36 downloadable resources
- Full lifetime access
- Access on mobile, tablet & desktop
- Certificate of completion
ID: #2
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